1. I am David Martin. I am a junior at the University of Florida studying business administration who is passionate about health and fitness. My skills and experiences come from being a weightlifter for 4 and a half years learning the most effective and efficient ways to get into shape. My aspirations are to inspire and help people live better healthier lives. This business would play an enormous role in my life because it would fulfill my life's mission, and having your passion as a career is a beautiful thing.
2. My product will be a restaurant named Gainz on the Go. It will be a healthy fast food alternative that is open late at night for all the late night gators out there. It will be a place anyone can go to get good quality food that is locally grown and is very affordable as well. The unmet need I am providing is offering a healthy fast food option that is open late at night when there are only unhealthy fast food options such as McDonalds open.
3. I am offering it to anyone, but my primary customer will most likely be Gators who are out late at night from either studying or partying. Specifically, Gators who are from the ages 18-26 years of age.
4. Customers will pay me for my service because it will be the best fast food option that will be open passed 11:00 pm.
5. What I have that most people do not is a realistic vision combined an extreme work ethic. I think at things very objectively so they can be done most efficiently and effectively. I am also extremely passionate about health and fitness which will push me to do this business.
I believe all of these elements do fit together. I am passionate about health and fitness and I am also a Gator so I know exactly what I need to do to attract customers. I really think this idea can revolutionize the fast food industry. I will do whatever in my power to get this thing started. I will also cook the food myself and have focus groups to determine if people really like the taste. As well as run marketing campaigns on social media outlets.
The two things I got from the feedback is how I could give the consumer really good tasting food and I would solve this by using focus groups to see if Gators like the food. The other concern was how I would market the restaurant which my response was through marketing campaigns.
Hi David,
ReplyDeleteI think that your business idea holds a lot of potential. There are a lot of people in Gainesville who are health conscious and short on time. I wonder if you have thought about offering good vegetarian and vegan options at your restaurant. Gainesville has a significant vegan population who would LOVE a fast food option that could meet their needs. Even offering one quality vegan entree would be an easy way to increase your customer base and gain the business of a loyal food community.
Hey David,
ReplyDeleteSince the beginning of the semester to now, your product and target market haven't changed too much which means that you knew from the beginning what type of restaurant you wanted to open and the type of people that would go to eat there. I think the business idea is pretty solid and is in line with your experiences and what you are passionate about. I think focus groups would be a good way to see how real people would respond to your business.