30A

1. The highs I experienced personally in this class were all the book reflections we has to do throughout the semester. I love to read and I love business so the combination of these two truly made me happy and were extremely enjoyable to do. The lows would have to be the one time I watched all the wrong lectures for a particular cupcake that made me pretty angry truthfully. The moments of dread that I had in the class were trying to anticipate what questions would be asked in the cupcakes I loved the lectures I wish I could have just watched without the pressure of being quizzed on them every time.

2. I would say the most formative experience I have had to date would be all the interviews that I conducted. It was an amazing experience to have people tell me face to face that they would love my business idea. It gave me a sense of purpose to make a restaurant that would promote health and fitness while providing delicious food in the Gainesville community. The most joyous and memorable would have to be all the positive comments I received on my venture capital and elevator pitch assignment. It was awesome having so many believing in my business idea.

3. I really do see myself as an entrepreneur now. I have already started taking steps to making my business come true and I am extremely excited. I think I have an entrepreneurial mindset indeed.


4.To perform best in this course I believe time management is paramount, and you should for sure do your work ahead of time.

29A

1. In a venture concept write-up there are three different components. The first of the three components is opportunity. The definition of opportunity is a set of situation or circumstances that give someone the ability to do something. Opportunities are especially important in the world of entrepreneurship because I believe that is the exact highlight of what makes entrepreneurs special. Specifically, their ability to recognize a problem see this particular issue as an opportunity rather than a burden to then come to a solution that they are able to make a business out of. I really believe it is a beautiful thing. The second element in this venture concept is innovation you need to be innovative in some way or another in business because if not you will not thrive and prosper in a constantly evolving world. Also, innovation is what the core of your competitive advantage over your competition. The last portion of my venture concept consists of the venture concept.
                 Allow me to go in depth about the details regarding the opportunities my restaurant "Gainz on the Go" has. The forces in the environment of my business are the fact that other restaurants in the Gainesville area are simply not open past 11pm. The places that offer food which are open late at night are typically fast food places, which we all know are extremely low quality food that is simply not healthy for us to consume. Geographically I would say this market is defined as Gainesville local as well as its demographic being young college students between the ages of 18-28 years of age. Customers are currently satisfying this need by going to fast food options such as Shake Shack, McDonalds, and worst of all Taco Bell. I would not say they are really loyal to these options because of the fact that they simply do not have any other alternatives. I believe if they were given a healthier affordable and delicious option such as Gainz on the Go they would gladly take it. I believe the opportunity here is truly massive because it would revolutionize the standards we the Gainesville community hold for fast food. I think the window of opportunity will be open as long as no one else decides to make a healthy fast food alternative such as myself.
                I believe customers would stick to this new product simply because of how affordable, healthy, and delicious it will be. Let us take a look at why Chick-FilA for example is so successful it is because they provide an extremely healthy, affordable, and delicious food option. What is there issue they are not open late at night nor are they open on Sunday's. Gainz on the Go would essentially be a blend of Chick-FilA and Chipotle open late at night so college students can have an amazing healthy place to eat late night after a long night of studying or partying. My competitors include, Shake Shack, Taco Bell, McDonalds, and Wendy's. My weakness could be is that my food will not be as cheap as the locations I previously mentioned. I believe customer support/customer service is where I plan to set my competitive advantage because that is something the fast food casual market lacks heavily. Moreover, business location is very very important as well being located right next to all the bars and clubs would be extremely useful because it would make my restaurant very convenient and accessible to those party college students who are leaving and are hungry. I believe having four employees would be sufficient in the store to start off and if I need more I will hire accordingly.
              All in all, I believe if I implement of all these things that I just mentioned this has the potential to revolutionize the fast food industry we know today. In five years I hope to be a smashing success in the Gainesville community hopefully have an on campus location at UF to further establish the brand and make it ever so recognizable. After opening an on campus location I have the hopes of maybe franchising it as long as I am able to secure quality control since it will be a challenge having expanding it to such a large scale I will not be able to oversee all the operations. Hopefully, we can have fellow Gators that are into business to intern and volunteer to gain experience in the restaurant industry.

             

2. From the feedback I received all of my classmates agreed with the points I had made about marketing and location. They all agreed that location for my type of restaurant would be extremely extremely important for convenience purposes which makes so much sense. They also emphasized how important marketing and branding would be for the business so my customers already know a new restaurant is coming into town. The one negative feedback I had was towards my protein pastries but I took it with a grain of salt and I will explain why. The person assumed I would be unsuccessful in making protein pastries because they assumed I would make them with protein powder which does not taste good. Luckily, I know a bunch of different recipes that I eat on a daily basis that are delicious because my sources of protein are natural such as peanut butter, greek yogurt, nuts etc. This will ensure the taste and quality of my pastries.

3. From the feedback that I received the only concerned that my peers brought to my attention was the protein pastry situation. However, I explained how and why that would not be an issue in the previous point made. All the other people expressed how important marketing and location would be which I had already anticipated and work towards. Essentially as of now I know the game plan I need to follow I simply have to follow through and execute it.

   

28A

1. I personally do not plan to ever sell my business. My goal is to grow it into maybe a franchise depending on my team and how suitable it is for me in my point in life. Even if I do not franchise it I would be extremely happy making it and family owned and run business. I think and mom and pop restaurant is the type that would especially thrive in the Gainesville area.

2. I have selected this exit strategy because I believe this would be something really nice myself and the family can all be apart of. As well as helping the Gainesville community by providing them will extremely healthy, and affordable delicious food they can eat on the go.

3. It has certainly influenced how I identified my opportunity I want to be what life revolves around of which is health and fitness with cooking delicious foods. It has also influenced my growth strategy because it has motivated me to see what I can do to further expand once my idea becomes a reality.

27A- Grinding it Out, The Making of McDonalds

1. What surprised me most is that Ray Croc did not invent McDonalds he simply bought off the two brothers who invented it which I thought was crazy. What I admired most about Ray Croc was his tenacious attitude towards business he took no prisoners. What I least admired is that he did not give the brothers who made McDonalds enough credit but I somewhat understand why he didn't. Ray Croc his whole life experienced failure as a salesman it wasn't till his 50s when he stumbled upon McDonalds. He responded by never giving up and always pushing knowing one day he would make it.

2. He was a excellent salesperson, as well as a great visionary. Ray knew how to execute when it was crunch time a well as creating a great strong team because he could not have done it alone. Most of all he knew how to define a brand, and make it a household name.

3. One part that was confusing to me was how the McDonalds brothers just let him buy them out of the company so easily I thought they should have put up more of a fight. Although, Ray Croc certainly knew what he was doing.

4. My first question would be how did you have so much motivation when most people want to retire at that age, because his work ethic was remarkable. The second question I would want to ask him is did he ever think he was going into the restaurant business, I would ask this because he was truly a natural at managing it.

5. I think Ray Croc's opinion of hard work is to not accept no for an answer no matter what. At every obstacle he faced he never let anyone tell him no he was always able to work his way around thing, and if you ask me I completely agree with him!

26A- Celebrating Failure

1. A time a failed miserably in this class was when I accidentally watched all the wrong lectures for a particular cupcake we had. I had just finished watching all the lectures I felt so confident I was going to know everything I needed to to get a 100% on the exam, but as soon as the quiz opened up and I knew nothing. I thought to myself how is this possible I spent hours preparing for this quiz to not know anything, it was a terrible feeling I felt as if all my time was wasted.

2. What I learned was that I needed to be more focus. At time I can find myself almost on auto-pilot where I am just going through the motions as people say, rather that being in consciously in the moment. Another thing I had to learn was better time management because I was in a bit of a hurry to finish watching the lectures therefore since I was in a rush I was not paying full attention to what I had to get done.

3. Failure is most definitely hard, and certainly embarrassing I could not believe the hours I had just wasted preparing for the cupcake. What I did learn was to remain calm even though I did not know the material I was able to think and reason logically making me able to get three out of five correct which was way better than 0. I think this class has for sure made me more likely to accept risk. I think the best advances you make in life are when you take major risk.

25A- What's Next

Existing Market

Step 1: I think my next move in terms of my business idea is to being to prospect possible restaurant locations that would be most convenient for my customers.

Step 2: The three people I decided to interview were Matthew, Frank, and Carlos I will admit that I did not ask them this question individually but rather I asked in a group what my next move should be. They all responded in the same way telling me I should start focusing on and releasing marketing material to begin to get people in the area excited for the new restaurant. I then told my plans and the completely agreed that the location is extremely important as well.

Step 3: To me what makes the most sense in my future plans for my business venture is to begin to first of all determine the location of my business. This is the first step because all the people I know in the restaurant industry admit this is arguably the most important thing about a restaurant. The next thing I should start doing is begin to prepare marketing tactics so I can start building some anticipation in the Gainesville area for my business.

The next step I believe to be very very important is start to interview potential employees to be my waiters and chefs. We all know the restaurant industry is all about service therefore it is crucial to provide the best service in the area. Personally, my favorite restaurants are my favorite because of the excellent service the provide their customers. I strive for Gainz on the Go service to exceed that of Chick-FilA's.

New Market

Step 1: A radically different market would be catering to people who wake up early and are not out late as well as people who do not really care about consuming really healthy food.

Step 2: I think I can cater to this type of audience by having imitation foods that replicate unhealthy food but are quite delicious. A prime example is the vegan chocolate cake at the top you would think it was terrible for you but in fact it use no dairy or any animal by-products making it the most delicious healthy chocolate cake I have ever tasted.

Step 3: Frank and Matthew both agreed I should attempt to make protein cookies and brownies that way potential customers can come and satisfy their guilty pleasures while at the same time getting tons a protein off of a delicious treat. A variation they offered was to make loaded brownies that have cookie dough as the base and the Oreo in the center how delicious.

Step 4: What surprised me most about this new market is that we even had to think of a radically different cliental. I would have never thought of a way to somehow cater to a group of people who simply do not care about their dietary needs since my entire business model is about making quality healthy food. The help of Matthew and Frank mentioning to make protein cookies and brownies is for sure going to be implemented in my restaurant in the future.

All in all, I do not believe this new market is better than my existing market for the simple fact that I believe this new market to contain much more risk. The entire point of a business is to focus on the customers who are your regulars and staples because they are the majority of your business. I just do not see my business being successful if I focus on creating unhealthy food to bring in customers who do not share the same values as we do.

Gainz on the Go Venture Concept

                  In a venture concept write-up there are three different components. The first of the three components is opportunity. The definition of opportunity is a set of situation or circumstances that give someone the ability to do something. Opportunities are especially important in the world of entrepreneurship because I believe that is the exact highlight of what makes entrepreneurs special. Specifically, their ability to recognize a problem see this particular issue as an opportunity rather than a burden to then come to a solution that they are able to make a business out of. I really believe it is a beautiful thing. The second element in this venture concept is innovation you need to be innovative in some way or another in business because if not you will not thrive and prosper in a constantly evolving world. Also, innovation is what the core of your competitive advantage over your competition. The last portion of my venture concept consists of the venture concept.
                 Allow me to go in depth about the details regarding the opportunities my restaurant "Gainz on the Go" has. The forces in the environment of my business are the fact that other restaurants in the Gainesville area are simply not open past 11pm. The places that offer food which are open late at night are typically fast food places, which we all know are extremely low quality food that is simply not healthy for us to consume. Geographically I would say this market is defined as Gainesville local as well as its demographic being young college students between the ages of 18-28 years of age. Customers are currently satisfying this need by going to fast food options such as Shake Shack, McDonalds, and worst of all Taco Bell. I would not say they are really loyal to these options because of the fact that they simply do not have any other alternatives. I believe if they were given a healthier affordable and delicious option such as Gainz on the Go they would gladly take it. I believe the opportunity here is truly massive because it would revolutionize the standards we the Gainesville community hold for fast food. I think the window of opportunity will be open as long as no one else decides to make a healthy fast food alternative such as myself.
                I believe customers would stick to this new product simply because of how affordable, healthy, and delicious it will be. Let us take a look at why Chick-FilA for example is so successful it is because they provide an extremely healthy, affordable, and delicious food option. What is there issue they are not open late at night nor are they open on Sunday's. Gainz on the Go would essentially be a blend of Chick-FilA and Chipotle open late at night so college students can have an amazing healthy place to eat late night after a long night of studying or partying. My competitors include, Shake Shack, Taco Bell, McDonalds, and Wendy's. My weakness could be is that my food will not be as cheap as the locations I previously mentioned. I believe customer support/customer service is where I plan to set my competitive advantage because that is something the fast food casual market lacks heavily. Moreover, business location is very very important as well being located right next to all the bars and clubs would be extremely useful because it would make my restaurant very convenient and accessible to those party college students who are leaving and are hungry. I believe having four employees would be sufficient in the store to start off and if I need more I will hire accordingly.
              All in all, I believe if I implement of all these things that I just mentioned this has the potential to revolutionize the fast food industry we know today. In five years I hope to be a smashing success in the Gainesville community hopefully have an on campus location at UF to further establish the brand and make it ever so recognizable. After opening an on campus location I have the hopes of maybe franchising it as long as I am able to secure quality control since it will be a challenge having expanding it to such a large scale I will not be able to oversee all the operations. Hopefully, we can have fellow Gators that are into business to intern and volunteer to gain experience in the restaurant industry.

23A Your Venture's Unfair Advantage

1. Being a late night restaurant, stating open till the early morning
Valuable: Yes, this is valuable because there are barely any real restaurants that are open till very late.
Rare: Yes, it is very rare in the Gainesville area.
Imitable: It is imitable but I plan to establish a brand so respected customers will stay loyal.
Non-Substitutable- No, it is.

2. Always willing to learn
Valuable: Yes, it is extremely valuable because I am willing to adapt.
Rare: Yes, it is rare people get complacent.
Imitable: No, people either are willing to change or are not.
Non-Substitutable: Yes, it's not.

3. My experience in the restaurant industry
Valuable: Yes, it is extremely valuable.
Rare: The experience I got was rare I learned straight from the owners of establishments.
Imitable: No the experience I have you cannot imitate.
Non-Substitutable: Yes, it's not.

4. Social Responsibility
Valuable: Yes, it is valuable for your customers to know you care about the exterior parts of business.
Rare: Yes, I would say it is somewhat rare because not all companies follow the same values.
Imitable: Yes it is.
Non-Substitutable: No, it is.

5. My knowledge in business because of my very useful business degree from a great university.
Valuable: No it is not valuable thousands of other people have the same degree.
Rare: No it is not rare thousands of people have the same degree.
Imitable: Yes you can get the same degree.
Non-Substitutable: No it is extremely substitutable.

6. Being able to speak two languages
Valuable: Yes it is I can speak to way more people.
Rare: I would say it is pretty rare not a majority of people can.
Imitable: Yes anyone can learn.
Non-Substitutable: Yes, it's not.

7. Relentless work ethic
Valuable: Yes it is because I never give up.
Rare: I would say it is rare not many people have it.
Imitable: No it is something you just either have or do not.
Non-Substitutable: Yes, it's not.

8. Management skills
Valuable: Yes it is valuable because you need to know how to manage people.
Rare: I would say it is rare for people to be really good at it.
Imitable: Yes I believe it is some people can learn it.
Non-Substitutable: Yes, it's not.

9. Communication skills
Valuable: Yes it is you need to know how to speak to people professionally.
Rare: No I would say plenty of people have this skill.
Imitable: Yes it is.
Non-Substitutable: Yes it's not.

10. A passion for cooking delicious healthy food
Valuable: Yes it is.
Rare: I would say it is not many people like to cook.
Imitable: No some people are born with the passion others aren't.
Non-Substitutable: Yes, it's not.

Reflection: I think my experience in the restaurant industry is my most valuable asset simply because the training I got was directly from successful restaurant owners themselves. That is something not many people get the opportunity to have so that is why I believe it is my most important asset.

Third Elevator Pitch

https://youtu.be/uoNywurYauo

2. What stood out to me in my elevator pitch was including statistics on my particular industry to emphasize the potential growth there is in it. I feel as if numbers paint a good picture of what the future has in store for "Gainz on the Go." The one comment that did make me think was the extra cost in ingredients that are locally produced they might be more expensive but finding out the exact prices will be crucial for my business model.

3. I have to admit all three points mention in the assignment description are true I basically now have the elevator pitch known by memory, I am more comfortable being in front of the camera, and overall the pitch itself is much better than when I did it for the first time.

21A - Reading Reflection

1. The general theme of the book is to go against the basic information most self help books talk about, and give tools that people do not realize are simple but can have a major impact on your success in life. One key example is how Scott Adam emphasizes how goals are for losers. He claims that goals are demotivating because they have you trapped in a 24/7 sense of failure up until you complete. He believes we should think of our goals as systems instead. Scott's reasoning behind this is that systems are first of all more realistic because you do things little by little piece by piece which is more motivating, as well as you think about all the steps you need to fulfill in order to achieve this end you desire to conquer rather then setting up a goal and not planning on how to achieve it.

2. In my opinion what I connected the book with to this class is exactly what I stated previously in the first part of this reflection. Professor Pryor I believes forces us to create a system to try and achieve the overall goal of starting a business. I believe each assignment he gives us including this one is a tiny piece of the huge puzzle, once you combine everything the final product is a solid business idea or at least a transformed mindset of what it takes to become an entrepreneur.

3. If I had to form an exercise for this class based on the book I would have an assignment where everyone had to wake up at 4am to do some sort of creative side project that they would like to do. When Scott was working a job he was not too fond of he would go to sleep extremely early to be able to wake up at 4am the next day to do a creative project of his. He believes that creative work should be done in the morning and mind numbing work should be left later in the day.

4. My "aha" moment was when Scott Adams talked about how important it is to be somewhat selfish. He states that we should first focus on our health and well being, then focus on our finances, thirdly focus on friends, family, lovers etc. He puts family and friends as third on the list which I thought was shocking because he believes if you do not have steps one and two covered you are a burden to your family so you are not truly contributing to them as you should. He says when you have all three of these steps fulfilled you are then in the perfect place to work on yourself to contribute to society as a whole.

20A - Growing Your Social Capital

First Contact: Jorge is someone who is in the restaurant industry. Although he owns a cuban restaurant in Miami, FL. I think he would be a great contact because he owns not only one restaurant but three so that proves how successful he has been throughout his career that he has been able to expand his restaurant locations. I know him because he is my friends father. He thought my idea was interesting he himself has thought about opening up a restaurant of his own in a college town, he is just worried how business would be in the summer since a majority of kids leave back home. He said it is manageable but the location of the restaurant who be crucial if you wanted to prosper. He liked that the restaurant would be open late at night since a majority of college students are out passed 12am at least four times of the week. He did say that I should have focus groups and specials to draw in more customers and attempt to draw a consistent amount of gators into the restaurant.

Second Contact: The next person I decided to contact was Michele I decided to contact Michele because she has worked within the restaurant business since she was eighteen years old. Today she has been working in the field for over twenty two years. Specifically, in the last ten years in the field she has been hired as a marketing manager, specifically having her own small team trying to solve ways to lower the cost of customer acquisition for over eleven restaurants in the Miami area. She would be extremely helpful to me because customer acquisition is arguably the toughest things for all types of businesses to master and without it you will indeed fail. She can be my head of marketing to help things get up and running.

Third Contact: Alexander an former worker at Cheney Brothers which is major food distributor around the state of Florida. He used to be in charge of management at their facility in Miami, Florida. He worked for the company for over eleven and a half years. He knows all the in and out of the restaurant and food distributing business having worked in it for so long. Sourcing your food when owning a restaurant is arguably the most important priority as a restaurant owner. The quality of the food is paramount if you want to have returning customers day in and day out. Alexander will be extremely useful in my business idea because he will be able to help me not only source the best quality foods from different food distributors from all around Florida but also get the best deals to help increase profit for my business.

This assignment was extremely crucial because it forced me to go out and network to connect myself with people who can help me get to where I want to be. You know the saying "It is not what you know it is who you know" and that could not be more true especially in this day in age where every market you look at is extremely competitive one person can never get too much help, especially when starting a business. I had no idea I had so many connections in the restaurant field till I really started to think about who I know and how they can help.

19A - Idea Napkin

1. I am David Martin. I am a junior at the University of Florida studying business administration who is passionate about health and fitness. My skills and experiences come from being a weightlifter for 4 and a half years learning the most effective and efficient ways to get into shape. My aspirations are to inspire and help people live better healthier lives. This business would play an enormous role in my life because it would fulfill my life's mission, and having your passion as a career is a beautiful thing.

2. My product will be a restaurant named Gainz on the Go. It will be a healthy fast food alternative that is open late at night for all the late night gators out there. It will be a place anyone can go to get good quality food that is locally grown and is very affordable as well. The unmet need I am providing is offering a healthy fast food option that is open late at night when there are only unhealthy fast food options such as McDonalds open.

3. I am offering it to anyone, but my primary customer will most likely be Gators who are out late at night from either studying or partying. Specifically, Gators who are from the ages 18-26 years of age.

4. Customers will pay me for my service because it will be the best fast food option that will be open passed 11:00 pm.

5. What I have that most people do not is a realistic vision combined an extreme work ethic. I think at things very objectively so they can be done most efficiently and effectively. I am also extremely passionate about health and fitness which will push me to do this business.

I believe all of these elements do fit together. I am passionate about health and fitness and I am also a Gator so I know exactly what I need to do to attract customers. I really think this idea can revolutionize the fast food industry. I will do whatever in my power to get this thing started. I will also cook the food myself and have focus groups to determine if people really like the taste. As well as run marketing campaigns on social media outlets.

The two things I got from the feedback is how I could give the consumer really good tasting food and I would solve this by using focus groups to see if Gators like the food. The other concern was how I would market the restaurant which my response was through marketing campaigns.

17A Elevator Pitch

https://youtu.be/rlyBVJdmTsc

2. I feedback that people really liked about my elevator pitch was that I provided statistics about my specific industry and how it is constantly growing year in and year out. As well as the potential of having my business in Gainesville where it will have no other restaurants like it. None of the feedback I got surprised me and none of it made me feel silly.

 3. What stood out to me the most was that my first attempt of an elevator pitch was a tad bit too long, also had a long awkward pauses where I was out of the camera which was not good. I fixed all these errors in my revised elevator pitch.

18A- Create a Custom Avatar

My prototypical customer would be anyone who is into health and wellness. My customers hobbies could include weightlifting, nutrition, or playing any type of sport. I would not say that they tend to drive any car particular but I feel like some might enjoy to bike as a form of transportation. They would most probably watch a lot of fitness enthusiasts on Youtube and other forms of social media. They are typically in the age group of 18-28 years of age. They most likely feel much younger than they are since they are always active and maintaining a healthy lifestyle. What I have in common with my customer is that I too am into health, nutrition, and fitness. I love to bike as well to stay active instead of driving my car. I think it is not a coincidence I have things in common with my avatar because we are similar people who are like minded. I think that creating an avatar is extremely helpful because it paints a picture of who I might have as a potential customer some day.

16 A: Whats Your Secret Sauce

Human Capital:

1. I speak two languages English and Spanish. This allows me to communicate with a large amount of people that I would not otherwise have the ability to communicate with.

2.  I am extremely passionate about learning. I never settle with what I  know and I am constantly trying to learn new things whether with food, fitness, school, or business.

3. I believe I have a lot of charisma. I know how to get a room of people all talking and interacting with one another. I believe I am very lively and can make others feel the same way.

4. I am very educated on nutrition and personal training. I can teach/help most people how to achieve their fitness goals.

5. I am extremely competitive and I never settle on anything in life. If I have my eyes set on a task I do whatever I can to the best of my abilities until the task is thoroughly complete.

5 Interviews:

Daniel: He believes I am a extremely hard worker, and are very competitive. He knows whenever I am put to do a task I never slack off and find short cuts on how to do it. Although sometimes he can be too competitive and let it get to him.

Zulima: She says how well I am able to speak both Spanish and English since I grew up speaking both languages. She says I am fluent in both.

Denise: She says since I was little I was always able to make people smile with my words. She said whenever there would be any group activities I would be the first person to start talking and getting everyone working while having fun.

Melissa: She agrees that I am very well educated on health and fitness. She says how much she appreciated me helping her on achieving her fitness goals last summer and because of the knowledge I gave her she was able to gain 5lbs of muscle.

Anthony: He agrees I am almost obsessed with learning. Ever since I started school I was always top of my class and getting straight A's. Outside of the classroom I was always looking up different subjects such as business, fitness, nutrition, etc. to expand my knowledge of different subjects.


Reflection
What people thought of me were quite aligned with what I thought of myself originally. I do agree with the one point Daniel made about me that I can get too competitive from time to time and it is something I am trying to work on. I do not really see any difference in the ways people described me and how I see myself. All in all I would not change anything that is in my list.

15A- Figuring Out Buyer Behavior

First Interview:
In my first interview I went to the Chick-fil-A that is on campus on spoke to a girl named Raven that was sitting alone eating a meal. I asked her if she is into health and fitness in which she replied yes she does in fact it is a passion of hers. I said thats great and asked her how often she goes out to eat late at night and she said whenever she goes out to any parties, clubs or bars she always finds some place to eat after. I then asked where does she usually go and is she happy with the food she does decide to eat when she goes out. She replied most of the time she goes to McDonalds and orders McChickens because it is the best she can do with the options available after 12 AM. She brought up how she wished there was a chipotle, Bolay, or Vale open late at night because she would not feel so guilty about eating out after a night out. Price does not matter to her although quality does but she will settle if there are no other options at hand.

Alternative Evaluation: When she is hungry she usually settles her hunger with your typical low quality McDonalds food or goes to another basic fast food place if it is closer to her at the time.

How/Where to Buy: She buys her food after a night out at McDonalds, Burger King, Wendys, Taco Bell. Etc.

Post Purchase Evaluation: What matters most to Raven is eating instead of starving she much rather eat something that is not of the best quality rather than go to bed starving. Although, if she had the option she would go to the place that provided the better quality food.

Second Interview:
In my second interview I went to Chipotle around 10:30 PM thirty minutes before they close and for some reason the line was quite long so I started talking to the guy waiting in line in front of me. His name was also David, I asked David if he generally tries to eat healthy and if he does when he goes out to eat what places does he go to when he is looking for fast and healthy food. He then responded the only two places that are quote on quote considered fast food that he eats at are Chipotle and Chick-fil-A I asked him why and he said because those to places offer the most fresh food in his opinion. I then asked him if he ever eats passed 12:00 AM and if he did would he come to the two previously mentioned restaurants late at night. He responded by telling me he wished they were open late at night so he can just grab the food when he was done studying late at night, but instead he needs to interrupt his studying to run and get food before these places close cause if not he will stay hungry. He said quality is extremely important to him and price is as well he does not want to pay more than $10 for a meal.

Alternative Evaluation: He buys food at Chipotle or Chick-fil-A if not he just cooks once he gets home at night.

How/Where to Buy: Chick-fil-A, Chipotle, or he just cooks his food

Post Purchase Evaluation: David really emphasized quality it was paramount to his decision on where he goes to eat as well as price. He does not want to spend more than $10 on food.

Third Interview:
In my last interview I spoke with Arie she sits next to me in one of my classes. I wanted her opinion on where she goes out to eat because I know she is extremely into working out and staying healthy and on top of that I know how much she loves to go out. She said she never really goes out to eat because she never knows truly how accurate the macronutrient labels are and she is extremely OCD about tracking her macros. So she usually either has food already done so she can eat when she gets back or she cooks after a night out.

Alternative Evaluation: She cooks her own food and does not eat out.

How/Where to Buy: She cooks at home.

Post Purchase Evaluation: Arie would not be my type of target customer because she doe not eat out.

Conclusion: Based off of these interview I learned that quality and pricing are most important to customers. They want to feel satisfied that each penny spent of food was well spent and deserved. I will strive to produce quality affordable food for my fellow gators.

14A - Halfway Reflection

To a Future Student

1) I would say the key behavior I have had to utilize in this course is planning and time management. With so many assignments due each week with the combination with my other classes and work, I have had to plan out how my time is spent so I am not having to cram everything for last minute. I also think a bit of creativity is important you are forced to think outside of the box, when it comes to your business idea and how you plan to execute it.

2) The one time I really felt like giving up was when I had to record my elevator pitch I was extremely frustrated and dissatisfied with the way it was coming out. It took me a thousand attempts to somewhat get it right. I had to be not only be patient and practice but get used to being outside of my comfort zone. I was not used to standing in front of a camera and talking to it, it felt weird but with sometime I got better. I would say this patience and repetition could be considered tenaciousness because I did not stop till I was finished.

3) Tip 1: Would be to follow a planned schedule of all the assignments he or she has to do throughout the week so they do not waste time and are forced to do their work last minute.

    Tip 2: Start reading the books from the moment the semester starts so you do not feel rushed and can truly enjoy the books.

    Tip 3: Would be to make friends in your class so you can bounce ideas about your businesses off of each other.

13A - Reading Reflection No.1

Grinding It Out: The Making of McDonald's

Written by: Ray Kroc

              The book I decided to read was Grinding It Out: The Making of McDonald's. I decided to read this book because I felt that it aligned strongly with my business idea of opening up a fast and healthy food restaurant. Ray Kroc is a true inspirations of what he has overcame. What I admire and what surprised me most was the fact that he started McDonalds at the age of fifty years old. Most people that age would never even think to start something on such a mass scale at the age and he did. It just goes to show how anything is possible if you really put your mind to it. What I least admired was the fact that he did not have a formal education and did not finish high school because I believe that is very important in a persons life. Education is something no one can take away from you. What was also extremely admiring was the fact that he was working multiple jobs at once which is extremely difficult. On top of all that he had kids extremely young and was enlisted in the military with all the things he was still able to be extremely successful in life. One thing that I found confusing was how he started selling paper cups and ended with food being two completely different industries. Competencies he exhibited were multi-tasking and extreme and utter determination and focus. I believe Ray Kroc's opinion of hard work would be that anything is possible no matter your circumstances it all of matter of effort and how much you want to make something happen. If I could ask him anything it would be how he would go about starting a business in today's society, and why he chose to enlist in WWII. All in all he is a huge inspiration and I hope one day I can follow his foot steps. 

12A Figuring Out Buyer Behavior

Frank ( Roommate, UF Student)- When I spoke to Frank I asked him how many times a week does he usually go out late at night and how many of those times does he find himself getting food. He admitted he always gets McDonalds after a late night out and it is something he was trying to stop but he says he is always hungry. He supported my business idea and said it would do wonders for his health. He says he does nit eat McDonalds every single time by choice its just that is the only place open late. He says this need always hits him as soon as he is either on the way home or already lying in bed.

Carlos (Roommate, UF student)- When I spoke to Carlos for fifteen minutes about this food problem in Gainesville and what I learned is that he too believes places should be open at such late hours. Being in a college town he too goes out to parties, clubs and bars at somewhat frequently and after the night is over he is hungry and has no options to eat besides McDonalds and TacoBell. Unlike Frank, Carlos just cooks when he gets home or does not eat at all. Carlos said the need always hits him once is home the hunger just slaps him and he is left with the choice of either going to bed hungry or making some mediocre food from leftovers.

Gilbert (Classmate at UF)- Speaking to Gilbert for twenty minutes about this idea in the basement inside of the Marston Library, he as well had this issue. Unlike Frank and Bello instead of staying late night out by Mid Town he says he either is at the library or gym everyday easily till 1am, which I thought was a bid different. So I then asked him how many others he would he say the library studying around that time in which he responded by saying it is actually quite full. This opened up a whole new group pf customers I had not even thought of. This can give me the possibility to maybe have a food truck next to the library or just simply deliver it to students who do not have the time to stop studying.

To conclude, I see where this segment of business concept truly lies. The key to the business is to be open late at night, and what is frustrating to the customer is when they have this need their only options to solve the problem is by either wasting their valuable time cooking or having to settle for low quality food that just makes them feel bad afterward. Therefore, there really is a need to solve this issue that UF students are facing weekly.

11A - Idea Napkin No.1

1. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
I am a student at the Warrington School of Business at the University of Florida, with an idea of opening up a new restaurant. My talents are cooking, marketing, and interacting/leading teams. My aspirations are for this restaurant to revolutionize the fast food industry we know today. This business would play a huge role in my life because it would save me time by not having to cook and measure all my food out. 2.What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
The product I will be providing is healthy food that is labeled all its ingredients and exact measurements with labeled macro and micro nutrients, as well as being open late at night so people are not forced to have to settle with McDonalds or Taco Bell after a long night out.

3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?I will be offering my product/service to mainly University of Florida students within the ages of 18-24. Specifically, people who care about eating clean and are into health and fitness. The thing my customers would all have in common would be their desire to live healthy lives.


4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. I believe people will value my product/service because it will be the only restaurant open late at night that offers healthy nutritious food not only that but it will be affordable and delicious. No other restaurants are open very late at night besides fast food places who serve very low quality food. Aside from that I will build a close relationship with the Gainesville area by sourcing as much produce as I can from local farms.


5.What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
What sets me apart from everyone else is that I will be a local restaurant that is open late at night serving healthy, quick, delicious,  and affordable high quality food which is not really an option that is offered currently passed 12/1am.

All together I truly believe all of the points I brought up are aligned. I think this can be a very successful business if executed properly. One thing not mentioned that needs to be is how I will need to provide good service to customers, so they can truly have an all around great dining experience. I think UF students would a appreciate a local restaurant who provides great quality healthy foods for them after a late night out.

10A - Elevator Pitch

Elevator Pitch

https://youtu.be/eAkkvsbetgQ

9A- Testing the Hypothesis

A late night fast/healthy restaurant in Midtown.

Who: Although people know they should eat quality nutritious foods to stay in good health, some people just don't really seem to care about their diet or they simply just eat whatever they want to regardless of the foods nutrition. These individuals could be people of all ages, backgrounds and cultures so are simply just not into health and fitness. Other people might not like the idea because they believe cooking for themselves is a healthier better option because of this I conducted 5 interviews with individuals who do not fully support my opportunity belief.

Interview #1: Frank, 21 y/o

In this interview I asked Frank what he thought of my idea of opening a late night fast/healthy style restaurant in Midtown for people who are hungry after a night out could enjoy a tasty, affordable and healthy meal instead of being stick with your typical fast food. He responded by he does not believe that there is enough people who care about eating healthy after a night out from partying. He said it just does not seem realistic to him. I then asked him what foods do you think I could offer that would appeal to people, and he gave me suggestions such as turkey burgers and chicken sandwiches.

Interview #2: Julie, 48 y/o

In this interview I started off by asking Julie how often she ate out a week. She responded by telling me that she rarely ever eats out because she can never really know how much seasoning, salt, butter etc. people use while cooking. She is very health conscious and likes to weigh out all her food and for this simple reason she rarely goes out to eat because she is never able to accurately count her calories. I then asked her what if a restaurant provided customers with exact measurements of their ingredients would that persuade to go there,  and she said yes but she does not think a restaurant would do that as it would making the cooking process slower.

Interview #3: Sabrina, 20 y/o

This interview was randomly conducted at the recreation center. I asked Sabrina how often does she got out to eat and if she does where does she usually go to eat. She told me that she is not the biggest fan of eating out because it is never as cheap compared to just cooking for herself. She also mentioned that she just really enjoys cooking and just prefers the way her cooking tastes compared to the way the restaurants her cook.

Interview #4: David, 23 y/o

I introduced myself to David while I was waiting in line at chipotle, and I asked how often he comes to chipotle weekly. He told he comes to chipotle minimum twice a week because it is right next to his apartment so it is convenient for him. I asked him what he thought about my opportunity belief and he asked me if I planned to have it open 24/7 or simply late at night because both choices have major drawbacks. Being open 24/7 is costly and then only being open late at night I would lose a lot of potential customers during the day.

Interview #5: Melissa 19 y/o

I interviewed Melissa when I was waiting in the Starbucks line at Marston. I asked if she ever stays up late at night and if so how often does she ever want to order or go get food but does not like the limited options that are available. She told me she stays up late almost every night but she usually just get McDonalds menu because it is so cheap and fast. I told her my idea and she said there is no way I would be able to get college students who are struggling financially to spend more money on healthier options.


Inside the Boundary

Who is in- College students who care about health and fitness
What the need is- Providing the best quick and healthy meals late at night
Why the need exists- It exists because other restaurants are not open past 11pm

Outside the Boundary

Who is not- People who either like to save money by cooking or people who don't care to eat healthy
What the need is not- The need is not to convince people to eat healthy or to compete with fast food restaurants
Alternative Explanations- People are already accustomed to going to certain restaurants they already trust so they would not explore a new option

8A – Solving The Problem

8A - Solving the Problem


1. My selected opportunity is how there is no healthy fast food options that are open late at night. So my idea would be to open a small restaurant that provides fast, healthy and affordable meals. I thought of the idea by combining my passion for nutrition and working out with a need my friends and I always had. My friends would always go out to midtown and once the night was over we would always be hungry but there would be no healthy options of fast food to eat. The healthiest of fast foods would be Chick-Fil-A and Chipotle but both of these locations close by 10/11pm. Therefore, why not be only place in Gainesville that sells quick, healthy and affordable fast food.

2. What I plan to sell is food as well as smoothies/protein shakes. As for food I would offer bowls and sandwiches. It would be similar to Chipotle in the sense that you pick and just what ingredients you want in your bowl or sandwich, but the difference would be it would not be Mexican style cooking it would be Cuban instead. Moreover, the food I will be offering will not have all the sodium Chipotle has. I will offer white rice,brown rice, or quinoa as your base; for protein I will offer lean ground turkey, chicken, and lean ground beef; for fiber I will offer black beans, or red beans; Veggies; cheese; lettuce, spinach, Pico de Gayo. I will also sell fresh orange juice and protein shakes.

7A – Testing the Hypothesis

1. The problem I would like to solve is the lack of healthy foods options there are at late at night if          you would like to either have food delivered or go to eat. Being a college student wanting to get          some food after a night of partying one does not have a lot of options its usually a fast food                  restaurant, pizza, or some sweets. I would like to have a place with great tasting food that is of            good quality and healthy those who want to eat late at night don't feel guilty the next day.

2. Who: College students    

    What: They are not able to eat quick and healthy food options late at night.

    Why: UF students like to go out late at night to clubs/bars and when they get out a lot of the time         they are hungry and would like to eat something that is quick and healthy.

3. Testing the Who: There are others that have this need but I believe the main target is college                                            students.

   Testing the What: I think one boundary to this idea is how to make the food affordable while                                             being quick and healthy. 

   Testing the Why: I believe every college students that cares about their nutrition has this issue, the                                   only differences in "Why" is some people may think healthy food consists of a                                     vegan diet, keto diet, etc. but this can be solved by providing a variety of                                               options.

   

4. Interview #1: The interviewee thought the idea was a great one as she does go out at least 2-3                                     times a week and she always feels bad eating after but she says she has no other                                   healthy alternatives. She also emphasized how important the location was because if                             it is a bit far from all the clubs and bars it would reduce the amount of customers I                               would have. 

   Interview #2: The interviewee believed it was a great idea for people who are out late but since he                              is not one of those individuals he admitted it would really suit him. He also brought                              up aside from having actual food I could also sell healthy fruit/veggie smoothies                                  which would be even faster than having to cook. 

   Interview #3: The interviewee has thought of the same thing for the two years that she has been at                             UF and has always thought why no one has taken action and opened a place as such.                             She mentioned that a delivery service would be great because most of time when she                           finishes partying she likes to go straight home and eat there. 

   Interview #4: The interviewee told me he was not sure how good of an idea this was because he                               believed from his experience people crave unhealthy foods late night. Therefore he                               believes not many people seek to each quick and nutritious food after partying they                               crave cookies, burgers, etc. He suggested to compete with other places I should think                           of making protein cookies and brownies to satisfy peoples sweet tooth.

   Interview #5: The interviewee expressed how happy she would be this became true. She                                              questioned if the location would solely be open late at night or throughout the day as                            well. She also said that to bring in more business I could offer little cards that would                            track how many times a customer has ordered something; after 5-7 orders they could                            receive an food item for free. 

What I did not know that I know now is that location would arguably be the most part of this opportunity because I need to be close and conveniently located for my customers.

6A – Identifying Opportunities in Economic & Regulatory Trends

January 25, 2019

US Economic Outlook: For 2019 and Beyondhttps://www.thebalance.com/us-economic-outlook-3305669

• I was able to find this particular article by researching economic trends that 2019 might have in store for us.
• This particular article covers oil and gas prices, interest rates and jobs in particular. In what I read I believe there is an opportunity in investing in renewable energy because the article forecasted that the price of gas and oil will increase in the years to come so I believe more people will being to convert to products that are fueled by renewable energy.
• I believe millennials are the most likely to be my customers because they are the ones who are going to have to deal with all the negative repercussions of the energy and environment crisis our earth is under, and things will only get worse as time passes. Unless, we convert to more renewable resources.  
• This opportunity might be somewhat difficult because it is quite competitive and there are already major companies who are in this particular field already. I think I saw this opportunity because I did a lot of research on environmental startups in high school.

19 Trends That Will Shape The World in 2019

https://www.forbes.com/sites/forbeslacouncil/2018/12/14/19-trends-that-will-shape-the-world-in-2019/#1adcae7d3b45

• I was able to find this article as I was browsing through Forbes like I usually do while I eat my lunch, and I wanted to read something about what new things we could expect in 2019 and I found this article.
• The specific part in this article where I believe there is an opportunity is where it talks about e-commerce. In specific, where it predicts that e-commerce will grow up to 20% 2019. I see an opportunity here because I have friends who already run online stores and I know how relatively easy it is to start one. The most important thing with e-commerce is how to market effectively on social media platforms such as Instagram, Facebook etc. With a prediction of an increase in 20% one can presume that is because there are plenty of customers out there for you to reach out to.
• My prototypical customer would be parents who have children between the ages of 7-10 years old because the product I wish to sell on an online store such as Shopify is targeted to children.
• This opportunity I think is competitive but if one knows how to advertise well and has a excellent product one will thrive! I think I might see this opportunity and others might because I have friends who are into e-commerce.

Five US market regulation forecasts for 2019

https://www.ft.com/content/306554ec-18ad-11e9-b93e-f4351a53f1c3

• I was able to find this article when I looked up what regulations might take place in 2019.
• The part of the article where I took interest is where it spoke about regulations on digital currencies such as the famous Bitcoin. A big part as to why this form of currency has struggled to be adopted into the real world market is because of its lack of regulation it is simply to volatile and dangerous to have it as a safe and reliable form of money. Hopefully the Securities and Exchange Commission can facilitate in the regulation of these coins so it can so be adopted. The opportunity I see in this can be a cryptocurrency trader, I believe I see this opportunity when others might because I have read up on cryptocurrency last year during its boom.
• My prototypical customer would be young investors who are interested about learning about an upcoming market.
• I think this opportunity is extremely risky since no one really knows the direction this form of currency is going to take.

Proposal: Affordable Clean Energy

https://www.epa.gov/stationary-sources-air-pollution/proposal-affordable-clean-energy-ace-rule

• I stumbled upon this article because I have always had interest in what new steps we can take to make our environment.
• The EPA plans to start the Affordable Clean Energy Rule which is planning to create rules in which states would need to report greenhouse gas emissions from particular facilities.
• The prototypical would be any person or business who is looking to be conscious of the environment around them and wanting a clean and healthy ecosystem.
• I came to this opportunity because I believe we have pushed back environmental concerns long enough and it is time for change.

5A- Identifying Local Opportunities

January 25, 2018

Walking? You’re risking your life in Florida, the deadliest state for pedestrians

https://www.miamiherald.com/news/local/article224923045.html 

•  In the state of Florida pedestrians have a much higher chance of a fatality on foot then they would in any other state in the country. Nine out of the twenty most deadly cities for pedestrians are located in the state of Florida.
• The problem presented in the article is that it is more dangerous to be to walk around in Florida than other states in the country. The streets were built to keep traffic at the fastest speed possible speculators believe this is why so many people are struck by cars.
• Floridians are the individuals who have this issue and should think about regulations to put in place to try and bring the level of accidents down.

He’s a father of four and a federal employee. Dinner these days: bread and cheese

https://www.miamiherald.com/news/local/community/broward/article224966810.html 

• Due to Trump's temporary shutdown of the government for funding of the wall he wants to have built, TSA salary is put on pause until the government can come to a compromise on their immigration policies.
• The problem that is presented is that for those TSA employees who unfortunately live pay check to check they do not have any income currently therefore they do not have money to pay their bills.
• TSA employees and other government workers in general have this issue although this article was specifically about a TSA workers.

Audit report: Clearwater Parks and Rec director misused position when employees worked at his home without pay

https://www.tampabay.com/clearwater/audit-report-clearwater-parks-and-rec-director-misused-position-when-employees-worked-at-his-home-without-pay-20190123/

• The ones being affected by this situation are the two city workers that felt obligated that they had to help their boss. They felt as if saying no was not an option, almost as if they were somewhat forced to work after hours.
• A recreation director in the clearwater area misused his position by having two city employees fix his sprinkler system at his home after hours.
  

  • • • The problem with this situation is that the workers were not paid for this particular job because they were not on the clock.

New state wildlife agency official has no wildlife background, but he did help get Gov. Ron DeSantis elected

https://www.tampabay.com/environment/new-state-wildlife-agency-official-has-no-wildlife-background-but-he-did-help-get-gov-ron-desantis-elected-20190125/

• People are bit angry at the fact that Jordan Wiggins the new state wildlife agency official was given the position when he has no experience in the field.
• The problem with this situation is that voters feel that the political system is a bit corrupt in the sense that the only reason Mr. Wiggins was given the position is because he has helped Governor DeSantis in the past rather than him actually qualifying for the position.
• The people affected by this are Floridians because they now have an appointed official in an area he has no experience in which can hurt the department because the will lack guidance.

“Con Man” helps fellow inmate escape Alachua County Jail - Briefly

https://www.gainesville.com/news/20190125/con-man-helps-fellow-inmate-escape-alachua-county-jail---briefly

• Justin Lee Williams with the help on an accomplice was able to trick a bail bondsman to pay for the release of Macajaih Valenzuela.
• The problem with this situation is that Justin Lee Williams convinced a bail bondsman that Mr. Valenzuela had $935,000 after he was safely released. Turned out it was all fraud and Valenzuela was just trying to get bailed out to escape.
• The people affected by this are Alachua residents because Valenzuela was in jail for second degree murder making him quite a dangerous man to be out on the loose putting Alachua residents in danger.

4A - An Opportunity Belief

September 18, 2019

4A- An Opportunity Belief

1. I believe an opportunity exists in the health and fitness market. The specific opportunity that I see is an interactive/entertaining program that focuses on nutrition with additional information on how one sets up an efficient workout program based upon their lifestyle. This possible opportunity came to me when I began working out at the Southwest Recreation Center I noticed the major complaint many people had were that they were putting the work in the gym but were not seeing the results they wanted. When I asked them about their diet they would just saying I am eating "cleaner" but did not have a clear sense of direction when it came to their nutrition. They all had great workout programs to follow but not a diet that they could realistically follow long term.

2. The unmet need is a lack of nutrition education to help one maximize the amount of growth at the gym. The people that have this need are college students who like to workout and want to transform their physique or just simply be in better shape. I believe this need has always existed, but with this age of the internet what I have to offer can be extremely accessible. To meet this need now people are either spending hours of their time doing research on their on or hiring a nutritionist/personal trainer. I still believe this opportunity exists, I just think it will be competitive and a bit difficult showing others my competitive edge.

3. Prototypical Customer 

Random student I met at Southwest Recreation Center: Gilbert

1a. How long have you been working out for? If you don"t why not?
He said he had just started working out at the start of January.

2a. Do you follow any diet or nutrition program? If you don't why don't you?
He said he does not follow diet or nutrition program because he is very picky with his foods and he considers a majority of "healthy" foods do not taste.

3a. Do you feel that you are satisfied with the progress at the gym? If not do you know what is holding you back from reaching your fitness goals?
He said he was satisfied with his progress but he knew he could have made more progress in the time he has spent at the gym if he ate better.

4a. If you were offered a nutrition program that taught you all you needed to know about how to set up a diet and workout program that fits you would you pay for it?
He said it depended on whether or not this program has a proven track record and that would determine not only whether or not he would buy the product but how much he would be willing to pay as well.


Roommate: Frank

1b. How long have you been working out for? If you don't why not?
He said he had been working out for a little under one year.

2b. Do you follow any diet or nutrition program? If you don't why don't you?
He said he follows a nutrition program that he found off doing his own research on the internet.

3b. Do you feel that you are satisfied with the progress at the gym? If not do you know what is holding you back from reaching your fitness goals?
He said he does feel satisfied with the results he has made within the months he has been lifting.

4b. If you were offered a nutrition program that taught you all you needed to know about how to set up a diet and workout program that fits you would you pay for it?
He said that at this point in time he would not buy a program because he believes he knows all there is to know about fitness and nutrition. Although, he did say he wished he would have bought one when he first started working out because he felt he had wasted a lot of time with programs that did not truly work.

Friend: George

1c. How long have you been working out for? If you don't why not?
He said he has never worked out, and the reason he has not is because he feels somewhat intimated and would not know how/where to start.

2c. Do you follow any diet or nutrition program? If you don't why don't you?
He said he does not follow any particular diet or nutrition plan because he does not think he needs to.

3c. Do you feel that you are satisfied with the progress at the gym? If not do you know what is holding you back from reaching your fitness goals?
He does not workout but he wishes to start soon, he just wished how he can learn so he goes about fitness the right way.

4c.  If you were offered a nutrition program that taught you all you needed to know about how to set up a diet and workout program that fits you would you pay for it?
He said he would for sure buy a program that taught him what he needed to know about lifting weights and nutrition. He said knowing it was written by a fellow UF student who knows how difficult it is to juggle a bunch of responsibilities and still be able to be consistent with his fitness goals would be a major selling point.

Reflection

Reflecting on my possible opportunity belief I think it would be difficult to acquire customers, because this particular field is quite competitive. Although, I believe if I learned a bit marketing/advertising I would have a better chance in having a successful business. I do still think my opportunity would help a lot of people who are new to fitness and nutrition. I learned from Gilbert I could possibly offer my program for free for my first ten customers. I would do this so future customers could see the results of my first ten customers who were able to surpass their fitness goals and therefore build trust to purchase my program. I learned from George and Frank that my ideal customer would be someone who is completely new to fitness since they would have zero knowledge on the field as well as being the most probable ones to seek for guidance on their fitness journey.

Summarize

I believe my opportunity is still there, but I know realize my toughest obstacle will be building trust with possible clients. Knowing what I know now I would I would change my opportunity to a service instead of a product like a program, because I feel it would be more effective if I would with people individually. Moreover, what the most common obstacle I faced was people being unsure of trusting my methods worked without see testimonials from others. Therefore, I would offer my service to my first couple of customers for free so I can then show their results as proof that stands behind my service. I think if an entrepreneur does not adapt to their clients they will go out of business I do not think one can "stay firm" because you cannot force people to buy what you are selling therefore if you are not catering to your customers need/feedback no one will give you their business.