Existing Market
Step 1: I think my next move in terms of my business idea is to being to prospect possible restaurant locations that would be most convenient for my customers.
Step 2: The three people I decided to interview were Matthew, Frank, and Carlos I will admit that I did not ask them this question individually but rather I asked in a group what my next move should be. They all responded in the same way telling me I should start focusing on and releasing marketing material to begin to get people in the area excited for the new restaurant. I then told my plans and the completely agreed that the location is extremely important as well.
Step 3: To me what makes the most sense in my future plans for my business venture is to begin to first of all determine the location of my business. This is the first step because all the people I know in the restaurant industry admit this is arguably the most important thing about a restaurant. The next thing I should start doing is begin to prepare marketing tactics so I can start building some anticipation in the Gainesville area for my business.
The next step I believe to be very very important is start to interview potential employees to be my waiters and chefs. We all know the restaurant industry is all about service therefore it is crucial to provide the best service in the area. Personally, my favorite restaurants are my favorite because of the excellent service the provide their customers. I strive for Gainz on the Go service to exceed that of Chick-FilA's.
New Market
Step 1: A radically different market would be catering to people who wake up early and are not out late as well as people who do not really care about consuming really healthy food.
Step 2: I think I can cater to this type of audience by having imitation foods that replicate unhealthy food but are quite delicious. A prime example is the vegan chocolate cake at the top you would think it was terrible for you but in fact it use no dairy or any animal by-products making it the most delicious healthy chocolate cake I have ever tasted.
Step 3: Frank and Matthew both agreed I should attempt to make protein cookies and brownies that way potential customers can come and satisfy their guilty pleasures while at the same time getting tons a protein off of a delicious treat. A variation they offered was to make loaded brownies that have cookie dough as the base and the Oreo in the center how delicious.
Step 4: What surprised me most about this new market is that we even had to think of a radically different cliental. I would have never thought of a way to somehow cater to a group of people who simply do not care about their dietary needs since my entire business model is about making quality healthy food. The help of Matthew and Frank mentioning to make protein cookies and brownies is for sure going to be implemented in my restaurant in the future.
All in all, I do not believe this new market is better than my existing market for the simple fact that I believe this new market to contain much more risk. The entire point of a business is to focus on the customers who are your regulars and staples because they are the majority of your business. I just do not see my business being successful if I focus on creating unhealthy food to bring in customers who do not share the same values as we do.