Thursday, March 14, 2019
18A- Create a Custom Avatar
My prototypical customer would be anyone who is into health and wellness. My customers hobbies could include weightlifting, nutrition, or playing any type of sport. I would not say that they tend to drive any car particular but I feel like some might enjoy to bike as a form of transportation. They would most probably watch a lot of fitness enthusiasts on Youtube and other forms of social media. They are typically in the age group of 18-28 years of age. They most likely feel much younger than they are since they are always active and maintaining a healthy lifestyle. What I have in common with my customer is that I too am into health, nutrition, and fitness. I love to bike as well to stay active instead of driving my car. I think it is not a coincidence I have things in common with my avatar because we are similar people who are like minded. I think that creating an avatar is extremely helpful because it paints a picture of who I might have as a potential customer some day.
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Hey David I really enjoyed reading about your customer avatar. I think you described your target customer very well. It is super important to be able to identify your potential customers/investors when starting a business or releasing a product. I think you did a very good job with this because you know your product well and know where and who it will draw attention from.
ReplyDeleteHey David,
ReplyDeleteI completely agree with your customer avatar and the things they do. I enjoy eating healthy and going to the gym so I think you hit the nail on the hammer. I think the age range might extend a little more past 28 maybe through around 35. I think its true that most of your customer base would feel a lot younger than they are because of the fact that they eat healthy and stay fit.
Hi David,
ReplyDeleteI think that you're definitely on the right track targeting people who are interested in health and fitness. However I think that in addition to college students and young people in general, you could also target an older market. Middle aged people tend to be worried about their health, lack time, and have more money than young people. I think they would be extremely receptive to a slightly higher priced, healthy fast food option.